World e-cigarette user Alliance: support e-cigarettes, quit traditional cigarettes and save 200 million people

The world alliance of e-cigarette users today launched a large-scale global campaign - "back vaping. Beat smoking", which aims to influence international public health policies and save the lives of 200 million people around the world.



Michael Landl, director of the world e-cigarette users alliance, said: "Important research and practical evidence show that e-cigarette policies that follow the trend can help millions of smokers successfully quit smoking. However, the promotion of e-cigarettes is still difficult because policy makers are under pressure from anti-e-cigarette organizations. Our campaign will ensure that the public can understand the relevant evidence and hear the voice of e-cigarette users, so as to urge governments to seize the opportunity Opportunities to save the lives of 200 million people. "



2021 is a key year for global public health policy. This year's two major milestones will determine the choice of governments - whether to seize the opportunity to save 200 million lives or limit smokers' access to life-changing smoking cessation tools. The first is the Ninth Conference of the parties (COP9) of the Global Framework Convention on tobacco control (FCTC), which will determine the direction of global anti-smoking and e-cigarette policies. The second is the relevant legislation of the EU "tobacco product directive" currently being discussed in Brussels, which will become the benchmark of e-cigarette policy worldwide.



Landl says: "At the level of the Ninth Conference of the parties and the European Union, it is possible for global leaders, under the pressure of anti e-cigarette activists, to introduce laws that treat e-cigarettes equally with traditional cigarettes. This will bring a disaster to e-cigarette users, traditional smokers and public health. If the tax rate of e-cigarettes increases significantly, the sale of aromatic cigarette bombs is prohibited, and stricter e-cigarette purchase rules are introduced Buy policy, then millions of e-cigarette users may be forced to pick up cigarettes again. "



Michael Landl adds: "If governments ignore the fact that the harm of e-cigarettes is 95% lower than that of traditional cigarettes and have helped millions of people successfully quit smoking, they will miss the golden opportunity to save lives. If countries can formulate correct e-cigarette policies, they can save the lives of nearly 200 million people. 2021 is definitely a key year to achieve this goal."



The world e-cigarette users Alliance launched a global campaign today to ensure that millions of users who successfully quit traditional cigarettes through e-cigarettes can express their voices and be heard by all parties concerned. Back Vaping. The beat smoking campaign will send a clear message to all decision makers around the world that the best way to eradicate smoking is to promote e-cigarettes and integrate them into public health policies.



Michael Landl concluded: "it is very important for all parties concerned to hear the voice of e-cigarette users. That is why we want to carry out this campaign in Europe and around the world. Our campaign will include a number of activities on the Internet and in the real world to ensure that governments can seize the opportunity to 'support e-cigarettes and give up traditional cigarettes'."